THE CHALLENGE: To work with a wonderfully creative, but (alas!) pro bono production team and only still photographs to build an anthem for a new initiative bringing grassroots environmental justice and national environmental organizations together with funders to build the winning environmental movement the country needs. They needed a video that would rally diverse audiences and remind them that we need to be pointed in the same direction. Very pleased with the results!
Thanks to Sierra Club Productions for creative brilliance, the Building Equity and Alignment for Impact communications working group for great input, and to my ad hoc team of advisors: Greenpeace's Karen TopakIan, consultant Celia Alario, Environment America's Wendy Wendlandt and Liberty Hill Foundation's Shane Goldsmith for steering me right!