Here's what's wowing me lately. 

Why are we talking about "climate change"?

A new audience research study from Yale University's Climate Change Communication argues that "climate change" doesn't have nearly the power with the public that "global warming" does. "Global warming" evokes a much higher sense of personal threat and worry among large groups of Americans. 

The study doesn't try and explain how a powerful term was replaced by a less powerful one, but I'm often frustrated by advocacy campaigns that weaken their hand through unstrategic word choices. As of today, I'm going back to "global warming!" 

global warming vs climate change