I sat on a great panel this week organized by Kristin Aldana-Taday and Christine Oh of AAPIP-LA about social media for philanthropy. Like so many panels, we planned, we discussed, we thought we knew and then, with an audience before us, we threw our plans out in recognition of what people needed to talk about.
I’d been asked to talk about Facebook: how Facebook's algorithm changed last fall, how it might make the user experience better for individuals but had nearly decimated nonprofits’ ability to reach Facebook audiences, audiences that had been built, Like by painstaking Like, over years. I was ready to make a plea to the audience to recognize that their help in sharing organizational Facebook posts was more important than ever.
But the room was full of world-changing social media evangelists. They didn’t need me to persuade them to post about their organization. What they needed was guidance about what was appropriate to share, what was private and what was professional. One person said she really wanted to post about the upcoming elections but was unsure whether her organization was okay with her making what amounted to endorsements on her personal accounts. They wanted to know what the rules are. What they needed were social media guidelines.
1. Use your head.
2. Be honest and ethical
3. If it’s personal, keep it personal
4. If it’s work-related, tell your team
5. What happens online stays online forever and ever
6. If you mention the Foundation, tell the Foundation
7. Respect our audience, the Foundation and your co-workers
8. Help us to engage our audiences
9. If you’re just starting out, it’s OK to ask for help and advice
10. Protect your privacy
11. Think about the consequences of your actions
12. Don’t forget your day job. (-:
If you’re inside an organization and you don’t know where the boundaries are, you’re not alone. If you’re not getting guidance, ask for it!