Thanks to Nancy Duarte for putting together this beautiful online book that articulates the new science and new understandings about persuasion. These are all the things I'm bringing to Wow The Crowd. Authenticity. Personality. Visual storytelling. Heart!
As I am leaving my staff job at Liberty Hill, I'm recognizing how profoundly the world of communications has changed in the last 15 years. It's not just the sweeping transformation from print to web-based multimedia, it's a growing recognition about the need for story, heart and visuals as well as data and words to make our case.