Barbara Osborn, Ph.D., is Wow The Crowd's senior strategist. An award-winning media producer, writer and educator, she specializes in strategic communications and marketing for nonprofits and small business.


Barbara Osborn works with leaders who want to change the world. 

At Liberty Hill, the nation’s preeminent social justice foundation, Dr. Osborn spent more than a decade building the foundation’s brand, developing communications tools at a historic moment of transformation, and inspiring the foundation’s nonprofit grantees to embrace communications’ power as a tool for social change. 

She  teaches a doctoral seminar in community-based research with Professor Sandra Ball-Rokeach at USC Annenberg and holds a Ph.D. in communications from the University of California San Diego. 

She has appeared on TV and radio shows including CNN, National Public Radio and public television and continues to be heard weekly in the L.A. market on her radio interview program, Deadline L.A.

Earlier in her career, she worked as a print and radio journalist and video producer. Her work has appeared in The New York Times, The Los Angeles Times, The Daily News, PBS, The History Channel, A&E, CNN, National Public Radio and many other venues. 

Here are some of the organizations we have helped WOW the crowd: 

  • Angelo + Garnets Consulting
  • Community Health Councils
  • East Yard Communities for Environmental Justice
  • Instituto de Educacion Popular del sur del California
  • Korean Immigrant Worker Advocates
  • L.A. Alliance for a New Economy
  • Liberty Hill Foundation
  • Overbrook Foundation
  • Prop 66 - Amend California's Three Strikes Law
  • SCOPE
  • Westside Family Health Center

Wow The Crowd partners with a team of gifted designers, photographers, videographers, writers and public relations/social media professionals.

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Barbara's Story

B in black dress teaching

Barbara Osborn created Wow The Crowd to bring research-based strategy and communications to more nonprofit and community leaders.